How an engagement works
I help companies turn AI from experiment into shipped product, and build the product muscle to keep doing it.
AI Product Enablement
A project. Four to eight weeks, one outcome, a fixed fee.
For a team with an AI mandate and a feature that has stalled, or a launch with no agreed definition of working. We find the real problem, agree what “working” means in a way engineering will not argue with, and move it. You get the metric, the decision record and the plan that survives me leaving.
Fractional Product Lead
An ongoing retainer, embedded with your team.
For a scale-up past founder-led product, or the Brazilian arm of a multinational with no product function of its own. I sit inside the team, own the roadmap and the trade-offs, and build the operating habits so the function outlasts the engagement.
What that looks like
A launch with no agreed definition of working.
83% to 99% first-use availability before ship.
For any team about to launch something AI-shaped without an agreed definition of “working”.
The feature that shipped, and then stalled.
Daily usage up five times over, acceptance at 65%, inside two months.
For the post-launch stall, which is where most AI investment quietly dies.
The thing nobody found until a week before ship.
A legal obligation the plan did not meet, caught a week out and fixed. Shipped compliant.
For shipping where a decision three teams away can become a legal problem inside your release.
Shipping something AI-shaped?
The first conversation is thirty minutes and free, and it is mostly me asking what has stalled.
Book a call